Fall 2015: EMBA, Food Marketing, and more !

Things got rolling early for us at the Executive MBA with a great Orientation session (August 18 to 22) for our new students. We’re very happy to continue our partnership with the communication specialists of the Red Rabbit Project and with Olympian Maxime Boilard at Canu Inc.

The Luc Beauregard Centre of Excellence in Communications Research will be hosting a breakfast-conference on October 26 with Mr. Peter Georgescu, Chairman Emeritus of Young & Rubicam. Tickets are limited but contact me if you’re interested to attend.

This fall also marks the 6th year that I’m offering the popular elective course “Food Marketing”.  I’ve invited a number of industry guest speakers and students will work on term projects involving four new “clients” including James and Amélie from St. Leon Maple Syrup, very excited about that.

I’m continuing my involvement with two non-profit organizations: 1) the Société québécoise des professionnels en relations publiques or SQPRP, and 2) Croquarium, an organization that conducts sensory taste education workshops via school gardens and other experiential exercises. The SQPRP is planning a series of events including the first accreditation seminar in May.

On Nov. 4, I will be leading a panel on food innovation at Innovia in St Hyacinthe. This should be a lot of fun and learning-full as well !

This year marks my last year of involvement with the Programme DUX, which celebrates and rewards efforts by the food industry to move towards a healthier food supply and healthier eating habits. I will be hosting, for the last time, the awards gala in January.